Why We Survived Google’s Panda “Farmer” Update

In March, Google released a major update to its search algorithm. The update is codenamed “Panda,” after one of the engineers that spearheaded the months-long algorithm tweak. But in the media, it’s being referred to as the “Farmer Update,” in reference to the so-called “content farms” that the update targets.
A “content farm” is a website [...]

Posted in Internet Marketing, Search Engine Optimization

Doing Business on the Links (Without Ever Picking Up a Golf Club)

One of the key aspects of promoting your business online is links. And while link strategy has nothing to do with golf, playing by the rules, building relationships and blurring the line between the professional and personal social realms do factor heavily into your success. For the sake of clarity, we won’t torture this metaphor [...]

Posted in Internet Marketing

Outbound vs Inbound, Marketing for a New Audience

I know that I hate junk mail, but I love finding exactly what I am looking for online.
Unless you have been under a rock your whole life, you have received many sorts of direct mail. Those letters that are very compelling to start a magazine subscription based on their low price, to order a fruit [...]

Posted in Internet Marketing

3 things to do before launching your first internet marketing campaign

This post is for companies who have never launched an internet marketing campaign before and are interested in measuring the success of their efforts as well as converting a larger percentage of new visitors that their campaign will attract.
#1 Measure Before So You Can Measure After
Make sure that you have metrics in place before you run [...]

Posted in Internet Marketing

A long time ago in a blog post far far away… Internet Marketing blast into the blogosphere.

By Scott E. Winslow, Internet Marketing Consultant

Unless you left your lap top and iPhone under the rock you’ve been living under, by now, you are familiar with the word ‘Blog’. Blogs are showing up everywhere and being read by everyone. A critical mass of information is pushed through the Blogosphere aboard the internet shuttles of Google, [...]

Posted in Internet Marketing

The Firm Media Six-Step Strategic Approach to Internet Marketing

By Christopher A. Suchanek, Internet Marketing Consultant

(1) Web Design: We strive to make sure that you have a conversion-friendly website. This is your full-page ad for the next five plus years, so make sure that you don’t skimp or cut corners here.
(2) Directory Management: We will be happy to help you decipher exactly which [...]

Posted in Internet Marketing

Three Misconceptions about Wordpress and Web Design

Wordpress has changed the world of web design. For designers, it provides a scalable framework for developing and deploying websites. For clients, it allows them to edit and update their own websites without picking apart the HTML or compromising the underlying code. There are dozens of good reasons why Wordpress has become one of the [...]

Posted in Internet Marketing, Web Design