At Firm Media, we develop online videos for our clients for a variety of reasons. Sometimes, we’re helping them get exposure for their products or services. Other times, we’re sharing the features and resources available on their websites. Either way, our aim is to create an engaging experience that incites viewers to action.
Once a video [...]
Posted in Internet Video Marketing
Today, we cover how to get from, “Let’s make a website video,” to seeing it live and in all its glory online.
At Firm Media, we create videos that convey the purpose and features of our clients’ websites. Our aim is to tell their stories in an engaging way that will lead visitors to make a [...]
Posted in Internet Video Marketing
Say what you will about the impact that today’s multimedia-centric culture has on the brains of the wired generation, but we think it’s making them smarter. In fact, we think that the Internet, smartphones and Web 2.0 have made all of us savvier consumers. As with all new challenges, this heightened level of astuteness raises [...]
Posted in Internet Video Marketing
At Firm Media, we’ve been producing videos for our clients for years. These promotional videos have performed fantastically in the search engines, thanks in part to Google’s Universal Search feature. But there’s another, more important facet to our video marketing efforts that has helped differentiate our video content from the literally hundreds of millions of [...]
Posted in Internet Video Marketing
In Canada and other bilingual countries, businesses are compelled (sometimes by law) to display signage with two sets of text: one in English and another in French. On the Internet, websites are faced with a similar challenge. But instead of catering to Anglo- and Francophones, businesses have to craft messages [...]
Posted in Internet Video Marketing
Internet video has become the cutting edge of any internet marketing program. I remember the day I was sitting in a Monday morning meeting and the topic of “Universal Search” was presented. One of the marketing consultants entered a popular keyword phrase and to my surprise, up popped a thumbnail of a video in the [...]
Posted in Internet Video Marketing
By Christopher A. Suchanek, Internet Marketing Consultant
Over the last several years I have been fortunate enough to work with hundreds of clients whose main goal is to see more traffic to their propriety website. From this exposure – tracked through statistics and activity reports – I have found three things to be true:
1. Internet marketing [...]
Posted in Internet Video Marketing